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Servo secures €1.2M
May 21, 2025·1 min read

Joy Laoun

News Editor, Vestbee

UK startup Servo secures €1.2M to expand its operations to Romania

London-based startup Servo, which converts traditional CCTV systems into intelligent real-time analytics platforms, has secured €1.2 million in seed funding from Early Game Ventures.

  • Established in 2020 by Amit Frenkel and Nizan Rosh, Servo develops AI-powered service analytics solutions that help hospitality operators deliver consistently exceptional guest experiences. 
  • By transforming existing CCTV systems into intelligent, real-time analytics engines, Servo identifies hidden pain points in the service journey, such as delays in welcoming guests, slow delivery of food and drinks, or bottlenecks at payment.
  • The platform integrates video footage with sales and revenue data to create tailored action plans that drive operational improvements across entire estates. 

Details of the deal

  • The investment was supported by Early Game Ventures, a Bucharest-based VC firm that focuses on early-stage tech startups in emerging sectors across Central and Eastern Europe. Its recent €60 million Fund II continues this mission, with a strong track record from its first fund, which achieved a 45% IRR.
  • Servo will use the fresh €1.2 million seed funding to establish a technical hub in Romania, hire key product development staff, and expand its sales operations across Central and Eastern Europe.

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