London-based firm Simple Life, which offers an AI health coach for sustainable weight loss, has secured $35 million in a Series B round led by HartBeat Ventures, with participation from Liquidity and early investors, including Yuri Gurski.
- Launched in 2019 by Mike Prytkov, Simple Life develops an AI-powered health coaching app designed to support adults in long-term weight loss and healthier lifestyles.
- The platform combines evidence-based guidance from its science team, including experts in nutrition, behavior change, digital health, and medicine, with an AI coach, Avo, that delivers real-time prompts, tips, and answers. Users progress at their own pace, adopting sustainable wellness strategies without strict dieting, calorie counting, or eliminating food groups.
“The coaching is delivered through a chat powered by LLMs that adapt tone and content to each person, with memory for long-term context and constitution-based fine-tuning,” explains Mike Prytkov, commented.
- Simple Life currently operates with 180 employees across 27 countries and is part of the Palta group, alongside other health and wellness apps such as Flo and Zing.
- Simple Life will use the Series B funding to advance its AI health coach, Avo, by enhancing personalized plans, integrating nutrition, exercise, and behavioral guidance, and adding gamified features to improve engagement. The investment will also support AI-assisted content creation, enabling the platform to reach and effectively support millions more users worldwide.
“I’m hyped to back Simple through my fund HartBeat Ventures. Simple is truly changing the game in health, and HBV wants to be front row for that,” explains Kevin Hart from HartBeat Ventures.
