Pitch Deck Crafting Webinar

16th of April 2:00 pm CET

startup fundraising by vestbee.com
28 February 2024·4 min read

Katarzyna Groszkowska

Editor, Vestbee

Startup Fundraising: How To Create A Perfect Team Slide In Your Pitch Deck?

As we are nearing the end of our pitch deck series, you should have successfully crafted most of the startup pitch deck slides, including the problemsolutionproduct, market, competitiongo-to-market strategy, and traction slides. This time we will delve deeper into the team slide, which might often be overlooked by startup founders, focused on more technical details. But bear in mind that it is an important slide that conveys a crucial message to investors — that they can personally trust you and other key people behind the product.

Let's discover how to create a winning team slide for your startup's pitch deck for investors.

What is a Team Slide, and Why is it Important for Investors?

Building a great team is the cornerstone of any thriving business, and it plays a pivotal role in convincing investors to invest in your startup. The team slide, a crucial component of your pitch deck, offers a glimpse into the key members' backgrounds, skills, and experiences. This not only aids investors in comprehending the team's skills and expertise but also in evaluating the business's potential and deciding whether to invest. It’s especially important in the early stages when building trust and ensuring your capabilities and agility are as important as your product proposition and could be a make-or-break point in investors’ negotiations. Investors seek assurance that your team possesses the necessary skills and experience to successfully execute the business plan. They also want to see a diverse set of skills and experiences that complement each other, fostering effective collaboration in the startup.

Crafting an impactful team slide in your pitch deck not only differentiates you from competitors but also leaves a lasting impression on potential investors. Remember, VC firms invest in individuals, not just businesses. It is crucial to convey from the outset that you and your team have what it takes to build a successful business.

How to Create a Winning Team Slide in Your Startup Pitch Deck?

Your slide should include the most important details about the key people in your team, including their pictures, names, job titles, information about their roles, responsibilities as well as qualifications, skills, prior experiences and successful exits. Highlight the distinctive qualities of each team member and show what value they bring to specific aspects of your business. This not only shows investors that your team is capable and well-qualified to un a successful business but also underscores the unique responsibilities each member holds. Ensure your slide is succinct and directly to the point.

When crafting a team slide, consider the following questions: What sets your team apart? What makes your team the best fit for the task at hand? How does each distinctive skill brought by team members play into the larger narrative and story of your startup? How do you work together?

Having a compelling team slide in your investor deck is very important for effective fundraising, particularly in the early stages, when investors pay special attention to the founding team and its potential for future success. Challenges are inevitable in the tumultuous early stages of startup development, and only the best teams can adeptly navigate and overcome these various obstacles.

Team Slide in Startup’s Pitch Deck For Investors — examples from successful startups

Agera (source):

pitch deck_1.pngpitch deck.png

Gable (source):

pitch deck_3.png

Juro (source):

pitch deck_4.png

Northspyre (source):

pitch deck_5.png

Tips and Tricks for a Successful Team Slide:

  • Make sure to include all the relevant details about the key people in your team - include pictures, names, job titles, information about their roles, responsibilities as well as qualifications, skills, prior experiences and successful exits.
  • At the same time, remember that balance is key and don’t overflow the slide with too many unnecessary details
  • Focus on the value each team member brings to the table. Make sure to explain how their qualities and approach will help your startup succeed. This will show investors that your team is the right one to support and cooperate with.

For more assistance in writing your Investor Pitch Deck and pitching your startup to investors, see the following articles: 

For even more insights on how to create a perfect investor pitch deck, click here to download Perfect Pitch - The Ultimate Startup Guide, an ebook prepared by a team of experts and investors addressing the question of how to make your startup fundraising process successful.  

Looking for investors? Join Vestbee, an all-in-one platform for investors, corporates, and startups looking for funding, resources, and community.


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