Danish foodtech firm Noahs, which builds software and modular kitchens to run multiple food brands in retail locations, has raised €1.9 million in new funding at a €6.5 million pre-money valuation. The round was led by PSV Tech, Vestbee was informed.
- Launched in 2020 by Daniel Baven, Peter Strøm, Carl Simonsson, Danny Cavender, and Robert Engström, Noahs builds a modular platform that enables retailers to operate multi-brand food services inside convenience stores, supermarkets, and service stations.
- The system consists of three components: a software layer (Noahs OS) that manages orders, menu data, production workflows, and integrations with delivery platforms; a brand platform that gives retailers access to a catalogue of food concepts developed by Noahs or third parties; and compact modular kitchen units that can be installed inside existing retail spaces with minimal construction.
- Together, these elements allow a store to run several food brands from a single back-of-house setup, standardise preparation processes, and sell through both in-store kiosks and online channels. The approach is designed to help retailers add foodservice capabilities without building their own kitchens, culinary teams, or digital infrastructure.
Details of the deal
- The round was led by PSV Tech, a Copenhagen-based VC firm investing in early-stage Nordic software start-ups, with participation from prominent angel investors including Kraen Nielsen, Bob Stein, and existing shareholder Torben Frigaard Rasmussen.
- Noahs will use the fresh €1.9 million in funding to drive its international expansion into markets such as the US and UAE, while scaling deployments with existing retail partners across Europe.
- The capital will strengthen product development across its technology platform, brand streaming engine, and modular kitchen infrastructure, giving retailers a faster path into the digital food economy. It also enhances the company’s operational capacity and sets the foundation for a planned Series A round in early 2026.
