London-based SaaS startup TRIFFT Loyalty, which helps mid-sized brands quickly launch data-driven, emotionally intelligent loyalty programs without coding, has secured $550,000 in a pre-seed round led by Lighthouse Ventures, as Vestbee was informed.
- TRIFFT Loyalty was founded in 2024 by Jason Smith, Jakub Minks, and Matúš Nickel. The firm develops a SaaS platform that enables mid-sized brands to design and launch data-driven customer loyalty programs without requiring in-house technical resources.
- The system integrates with major commerce and marketing platforms such as Shopify, Klaviyo, and Bloomreach, and includes a mobile app that allows businesses to deploy branded loyalty experiences across both digital and physical channels.
- Using behavioral data like reviews, referrals, and visit frequency, the platform automates personalized engagement and rewards, helping brands measure and improve customer retention.
“At TRIFFT, we believe loyalty should be emotional, not merely transactional. Our platform helps brands understand their customers better and respond more intelligently. The data already exists, but brands are constrained by technical limitations. We built TRIFFT to remove those barriers. Our goal is to become the Shopify of loyalty," CEO and co-founder of TRIFFT, Jason Smith, commented in a press release.
Details of the deal
- Lighthouse Ventures, a Prague-based early-stage and acceleration venture capital firm, led the pre-seed funding round, with BD Partners, Gi21 Capital, and Koopeo also participating.
“We see strong potential not only in the technology itself, but also in the experienced team bringing it to market with sharp focus and clear execution," explains Michal Zalesak, co-founder and managing director at Lighthouse Ventures.
- TRIFFT aims to grow its team to 50 by the end of 2025, enhance its platform with AI-driven loyalty program generation, and expand into the US market while continuing growth in the UK and Europe.
