London-based startup SPORTL, a pay-as-you-train fitness booking platform, has raised £250,000 in a pre-seed funding round. The money came from business angels Kevin Hewitt, James Hardy, and Jamie Hearne, as Vestbee was informed.
- Launched in 2026 by Ryan Lovelock and Matt Austin, SPORTL is a fitness booking platform that lets users book individual classes at local gyms without a membership. Users can see available classes in real time and book them on demand.
- The app has already launched with 50 studios, including Common Bond, home to London’s fitness and wellbeing destinations such as Boom Cycle, Triyoga, Barrecore, and Reformcore, as well as other boutique studios including RFRM, TrainYard, Revolt Cycling, Manor, and Reformer Collective.
“My co-founder Matt and I spent the last year walking the streets of London, sitting down and talking firsthand with gym owners and managers to understand what is missing in the industry, and if SPORTL could be the answer," says Ryan Lovelock, co-founder of SPORTL.
Details of the deal
- SPORTL plans to use the pre-seed funding to accelerate its growth by expanding into other major UK cities, enhancing the app with new features once the initial platform is established, and making critical senior in-house hires to strengthen the team and support its mission of making fitness more accessible and flexible.
