Stockholm-based Spiich Labs has secured €600,000 in a pre-seed funding round, led by Ampli Ventures and supported by the founders of Lovable, Tandem Health, Neo4j, Creandum, and OpenAI’s head of startups.
- Launched in 2025 by Johan Torssell and Dennis Hadzialic, Spiich Labs develops an AI sales assistant that automates administrative tasks for revenue teams.
- The platform uses conversational commands to update CRM records, prepare meeting briefs, and draft follow-ups, addressing the 65% of time sales professionals typically spend on non-selling work.
- Serving customers across five countries, Spiich integrates with HubSpot, Attio, Salesforce, Gmail, and Google Workspace, synthesizing CRM data, emails, and public company information to deliver context-aware insights.
- Accessible via voice or text, the system allows sales teams to manage workflows from anywhere, reclaiming up to 10 hours per week previously lost to manual processes.
"I turned down Palantir to build Spiich after watching startup founders and their sales teams lose entire days to admin work that could be automated. Sales reps should be building relationships and closing deals, not populating fields in a CRM. We built the product that we wished existed - one that works wherever the sales rep is, through simple conversation. The traction in our first four months proved the market was desperate for this, and we’re just getting started," claims Johan Torssell, CEO and founder of Spiich.
- Spiich Labs will use the fresh funding to expand native CRM integrations, enhance its AI assistant’s proactive intelligence features, scale operations, and onboard more customers, with the goal of reaching 2,000 sales professionals by the end of 2026.
- The investment will also support development of new capabilities, deeper integrations with tools like HubSpot and Google Workspace, and growth in global B2B SaaS markets, enabling the startup to accelerate adoption of AI-native sales workflows.
