Amsterdam-based SOUS, which develops AI-powered tools to help restaurants manage online visibility, sales, and customer engagement, has raised €4 million in seed funding, led by Seed + Speed Ventures with participation from PeakBridge, āltitude, Gekko Capital, and a group of angel investors.
- Established in 2022 by Devon Scoulelis, Thomas Scholte, and William Hurst, SOUS develops AI-powered tools for independent restaurants and food and beverage businesses.
- The platform is designed to support restaurants in managing digital visibility, customer engagement, and direct sales. It integrates with existing restaurant software and continuously operates in the background, tracking how potential guests discover restaurants across search engines and AI-driven platforms.
- The system automates tasks such as managing online presence, handling customer communication, and converting online interest into orders or bookings.
Details of the deal
- SOUS intends to use the €4 million in seed funding to grow its product and engineering teams, enhance the capabilities of its AI platform, and support its expansion into new markets, beginning with Germany. The focus is on strengthening the tools that help restaurants manage digital discovery, direct sales, and customer engagement.






