Danish martech firm Serpier, which develops an AI-powered marketing platform for e-commerce businesses, has secured €1.4 million from True Collective and the Export and Investment Fund of Denmark (EIFO).
- Founded in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr and Thomas Grástein, Serpier develops an AI-powered marketing platform for e-commerce businesses.
- The platform helps online retailers improve visibility on both search engines and AI systems like ChatGPT by identifying opportunities, generating content, and distributing it across publishers.
- Its AI agent, Navi, automates workflows such as SEO optimisation, campaign creation, content publishing and performance monitoring by connecting with existing tools like Google Analytics, Shopify and Ahrefs, and coordinating marketing actions from a single system.
Details of the deal
- The fresh capital will enable the firm to expand its AI marketing platform, develop additional automation features for content creation and campaign execution, and broaden its capabilities for managing visibility across search engines and AI systems.
