Vienna-based refurbed, a marketplace for professionally refurbished electronics and household products, has raised €50 million in a funding round led by Alex Zubillaga and Orilla Asset Management.
- Established in 2017 by Peter Windischhofer, Kilian Kaminski, and Jürgen Riedl, refurbed is an online marketplace specializing in refurbished electronics, household appliances, and sports products.
- The platform sources devices from reputable sellers across Europe, subjects them to a professional refurbishment process, and resells them with a minimum twelve-month warranty.
- Products undergo a rigorous multi-step process to ensure they function like new, while also offering cost savings compared to new items. Refurbed operates in twelve European countries, handling over 9 million devices and serving 4 million customers, while also tracking environmental impact metrics such as CO₂ savings, reduced electronic waste, and water conservation.
- The company’s platform integrates operational and AI-driven tools to manage inventory, ensure quality standards, and facilitate transactions efficiently, supporting both sustainable consumption and reliable commerce across its markets.
Details of the deal
- The investors in refurbed’s €50 million funding round include lead investors Alex Zubillaga and Orilla Asset Management, the investment platform of the Riberas family, along with participation from existing shareholders C4 Ventures, Almaz Capital, Evli Growth Partners, Bonsai Partners, and Speedinvest.
- With the fresh capital, refurbed aims to accelerate its UK expansion, broaden its product categories, and enhance its AI-powered platform to improve operational efficiency and customer experience. It will also support scaling infrastructure, marketing, and strategic partnerships.
“This was another exceptional year. Profitability in March, 40% year-on-year sales growth, and leveraging AI across our revenue-generation machine. All of this fueled our funding round and accelerated our expansion plans. We proved that doing good and doing well aren’t opposites: they’re the same playbook. Now is the time to make refurbished mainstream," claims Peter Windischhofer, co-founder and CEO of refurbed.
