Stockholm-based Epiminds, which builds AI to run marketing campaigns automatically, has raised $6.6 million in a stealth exit led by Lightspeed Venture Partners.
- Established in 2025 by Elias Malm and Mo Elkhidir, Epiminds develops a multi-agent AI system for marketing called Lucy.
- The platform coordinates over 20 specialized agents to handle tasks such as reporting, optimization, budgeting, bidding, audits, creative analysis, and strategic planning.
- Agencies can onboard clients quickly, and Lucy executes campaigns end-to-end, learns each agency’s playbooks, and proactively monitors accounts to flag risks, linking insights directly to execution across platforms.
"In just a few months, Lucy has gone from concept to being used by leading agencies managing over 290 brands, helping them outsource manual work, uncover deeper insights, and provide better results for their clients. We believe that this marks the beginning of a major shift in how marketing will be done," explains Elias Malm, co-founder of Epiminds.
Details of the deal
- The fresh round was led by US-based VC firm Lightspeed , with participation from EWOR, Entourage, and several angel investors, including the former CMO of Booking.com.
- Epiminds will use the $6.6 million to expand Lucy’s integrations, enhance its autonomous and self-learning capabilities, and strengthen the platform, enabling agencies to run marketing campaigns more efficiently and focus on strategy and creativity.
