London-based fashion tech startup Persi has secured £660,000 in a pre-seed funding round to accelerate go-to-market efforts, support new brand partnerships, and further develop its AI-powered personalisation platform.
- Established in 2024 by Olivia Parkes, Persi is a B2B2C consumer tech company that builds AI-powered personalisation tools for fashion e-commerce retailers.
- The platform integrates directly into a retailer’s website and uses customer wardrobe data, style preferences, and contextual shopping needs to generate more relevant product recommendations.
- Persi’s technology analyzes what customers already own and how they dress to deliver suggestions that complete outfits, fill wardrobe gaps, or suit specific occasions.
Details of the deal
- The recent investment round was led by Haatch, a Stamford-based venture capital firm that recently introduced an £8 million Institutional Regional Fund, with participation from Scotland’s ESM Investments Limited.
- The final £50,000 of the round was specifically allocated to female angel investors as part of an initiative to promote diversity in tech.
- Persi will use the £660,000 in funding to expand its team, launch its plug-and-play SaaS solution for fashion retailers, and deepen its AI capabilities through a research partnership with the University of Stirling.
