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Modern Baker SUPERLOAF raises £2.5M
July 24, 2025·2 min read

Joy Laoun

News Editor, Vestbee

UK's foodtech startup Modern Baker raises £2.5M Series A round

Oxford-based foodtech firm Modern Baker, which develops clean-label ingredient technologies to make ultra-processed staple foods healthier and more nutritious, has raised £2.5 million in a Series A funding round.

  • Founded in 2017 by Melissa Sharp and Leo Campbell, Modern Baker develops breakthrough clean-label ingredient technologies that improve the nutritional profile of carbohydrate-based ultra-processed foods.
  • The company’s approach involves deconstructing the beneficial properties of vegetables and reconstructing them into scalable staple foods, like bread, that support metabolic and gut health.
  • Their flagship product, SUPERLOAF, slows glucose absorption, reduces calorie load, and optimizes gut microbiome activity, making it healthier without compromising taste or convenience.

Details of the deal

  • The investment was backed by Adjuvo, a London-based venture capital firm and experienced membership network of over 200 angel investors who support innovative early-stage British companies across diverse industries.

"We are proud to back Leo Campbell and the Modern Baker team as they build a radically different kind of food-tech business and prove that UPFs can be part of the solution, not just the problem," Adjuvo's team, commented on LinkedIn.

  • The firm plans to utilize the £2.5 million funding to boost SUPERLOAF’s production and reach, improve its technology platform, grow licensing collaborations, and strengthen operations to drive continued growth and innovation.

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