Bulgarian-founded Lace uses AI to analyze every customer call for home service companies and has secured $14 million in funding, led by Bek Ventures with support from LAUNCHub Ventures and Horizon VC.
- Lace was founded in 2022 by Boris Valkov and Stan Stoyanov. The company develops AI software that analyzes phone calls for home service businesses such as HVAC, plumbing, and roofing.
- The software automatically reviews 100% of inbound calls to identify missed booking opportunities, customer objections, and how each call is handled by customer service representatives. It eliminates the need for manual call listening by delivering automated analysis and structured feedback.
- This allows managers to spot patterns in lost sales, understand where calls break down, and make targeted improvements to team performance.
- Headquartered in California with a team of 20, Lace operates on a monthly subscription model, with pricing based on the number of agents using the platform.
Details of the deal
- The investment was led by Bek Ventures, which recently raised $250 million for its Fund III to back early-stage startups from Europe, particularly Central and Eastern Europe.
"We invested in Lace AI as their product is immediately resonating with customers. Paired with a deeply experienced, technically standout team and their expertise in bringing complex products to market successfully," Bek Ventures' team, commented on LinkedIn.
- The round also saw participation from LAUNCHub Ventures, Horizon VC, and several angel investors, including Marcin Zukowski, Heini Zachariassen, and Hristo Borisov.
- The startup will use its $14 million in funding to expand R&D, advance AI innovation at its Sofia research center, and grow its team, with plans to triple in size to support increasing demand in the home services industry.
"This is more than optimization. It’s a new standard for how revenue is captured. And we’re just getting started. Proud to be building alongside an incredible team, visionary investors, and customers who believe in what we’re creating," Lace's team, stated on LinkedIn.
