Milan-based firm IdentifAI, which develops AI-powered technology to detect deepfakes and verify the authenticity of digital content, has raised €5 million to tackle the rise of deepfakes with its AI-driven detection platform, as Vestbee was told.
- Founded in 2024 by Marco Ramilli and Marco Castaldo, IdentifAI leverages AI technology to detect and expose AI-generated content, aiming to combat the growing threat of deepfakes and manipulated media.
- The platform analyzes images, videos, and audio to help individuals, organizations, and platforms easily distinguish between real and fake content, protecting against misinformation and the distortion of public perception. Its technology has broad applications across sectors such as media, government, and financial services.
“We've built a system that evolves in real time, allowing us to respond rapidly as new generative models enter the market. Our background in cybersecurity is a key differentiator , because it means we understand the inherent danger of a tech, or risks associated with potential deviant uses of it," claims Marco Castaldo, co-founder of IdentifAI.
- In 2024, the firm secured €2.2 million in a seed funding round led by United Ventures. This investment will help advance its mission to combat the growing threat of deepfakes.
Details of the deal
- The investemnt was led by United Ventures, a Milan-based venture capital firm renowned for backing startups that seek to transform industries through technology. United Ventures' portfolio consists of 25 startups, including notable names such as Moneyfarm, FaceIT, Fiscozen, and Musixmatch.
“IdentifAI is building technology to address one of the most pressing challenges created by the rapid advancement of AI itself: distinguishing what's real from what's not. The team has demonstrated exceptional vision, execution, and international ambition, positioning IdentifAI as one of Europe's most promising players in the fight against disinformation," Managing Partner and co-founder of United Ventures, Massimiliano Magrini, commented.
- The firm plans to use the fresh funding to expand into key European and US markets, grow its team of AI and security specialists, and accelerate R&D efforts to continuously improve the accuracy and performance of its deepfake detection technology.
