Amsterdam-based Promptwatch develops an AI Search Optimisation platform and has raised €6 million in seed funding, led by seed + speed Ventures, with participation from Blum Ventures and follow-on investment from Arches Capital.
- Founded in 2025 by Gijs de Groot and Klaas Foppen, Promptwatch develops an AI Search Optimisation platform that enables organisations to monitor and improve their visibility across AI-generated search results.
- The platform is used by more than 1,840 organisations, including Duolingo, Fireflies and Monks, to track how their brands are represented across AI search platforms.
- The platform analyses data from AI interactions, including prompts, responses, citations, model updates and crawler activity, to show how brands are represented across AI systems such as ChatGPT, Claude, Gemini and Perplexity.
- Promptwatch identifies the sources and content influencing AI recommendations, highlights gaps in a brand’s visibility, and provides tools to optimise content for AI-driven search.
- Its platform also includes automated workflows that generate and update content based on AI search insights, allowing organisations to manage their visibility across generative search platforms.
Details of the deal
- The investment will enable Promptwatch to develop its next-generation agentic AI search optimisation technology, accelerate international expansion, expand its engineering and go-to-market teams, and open a new office in New York City to support its growing US customer base and strengthen relationships with marketing agencies, global brands, and enterprise customers.
