nFuse, a Sofia-based company specializing in AI-powered B2B ordering for FMCG retailers, raises multimillion-dollar funding backed by Eleven Ventures and LAUNCHub Ventures, as Vestbee was informed.
- Founded in 2026 by Stoyan Ivanov and Stefan Radov, nFuse develops an AI-driven platform that enables small retailers and HoReCa operators to place orders via WhatsApp, Viber, and SMS using text, voice, or images.
- The system converts messages, such as photos of empty shelves or voice notes, into confirmed orders, removing the need for a separate app or new behavior.
- nFuse’s platform addresses the fragmented trade segment, a $5 trillion global market where traditional B2B eCommerce adoption has historically hovered around 15%.
- By integrating into the messaging channels retailers already use, nFuse reports adoption rates above 70% with enterprise clients, increases revenue per outlet by 15–30%, and reduces implementation timelines from 18 months to eight weeks.
Details of the deal
- The fresh capital raised will enable the firm to accelerate European expansion, enhance its AI-powered WhatsApp and Viber ordering platform, and extend services beyond ordering into payments, predictive analytics, and full trade infrastructure for FMCG retailers.
