Vilnius- and London-based software firm Kopa.ai, which develops an AI system for e-commerce operations, has secured €2 million in a seed funding round co-led by XTX Ventures and Practica Capital, with participation from Inovia Capital and angel investor Etan Ilfeld, as Vestbee was told.
- Established in 2025 by Donatas Benaitis, Tomas Kozlovskis, Vytautas Krutulis, and Vytautas Narkevičius, Kopa.ai develops an AI system for e-commerce operations.
- The product connects directly to a merchant’s online store and related marketing tools, pulling in live data on areas such as sales performance, campaigns, customers, inventory, and content.
- It then uses AI agents to analyse that information, identify actions that could improve performance, and carry out those actions within the connected systems. Depending on the configuration, these actions can either require human approval or run automatically.
- Instead of presenting dashboards or static recommendations, the system is built to translate business intent into execution. It continuously runs a cycle of monitoring, decision-making, action, and learning, where outcomes are fed back into the system to adjust future behaviour.
Details of the deal
- The investment will allow Kopa.ai to further develop its AI-powered e-commerce operating system by strengthening the intelligence, reliability and contextual understanding of its autonomous agents, while also accelerating customer growth and expanding its go-to-market efforts over the next 12 to 18 months.
"E-commerce teams are buried under single-purpose AI tools that solve one problem without context of the business as a whole. Kopa.ai takes a different approach, operators with deep domain knowledge from running at scale put their expertise into the product. The result is AI infrastructure that can understand, decide, and act across functions, the way an experienced operator would," claims Donatas Keras, Partner at Practica Capital.
