Ghent-based AI-powered partner enablement platform Introw, which develops an AI-driven system to streamline and automate B2B partner management and collaboration, has secured $3 million in a funding round led by Visionaries Club, with support from Pitchdrive.
- Founded in 2023 by Andreas Geamanu, Laurens Lavaert, and Simon Van Den Hende, Introw is a B2B software company that develops an AI-powered Partner Relationship Management (PRM) platform.
- The platform is designed to streamline partner sales and collaboration by integrating directly with a company’s existing CRM system, keeping it as the single source of truth for partner data, deals, and support cases.
- Introw’s system allows companies to quickly set up a partner portal without coding, enabling partners to manage leads, deals, and workflows both within and outside the portal. The platform automatically syncs data from the CRM, tracks partnership revenue, shares relevant content, and provides tools for deal registration, partner enablement, and engagement.
“Each day a partner lacks the right information, means lost revenue. Where other partner portals take four to six months to launch, we do it in minutes,” explains Andreas Geamanu, CEO of Introw.
- According to the firm, the platform is used by over 100 companies across more than 30 countries, including Factorial, Parloa, and Coder.
Details of the deal
- Introw will use the fresh funding to accelerate its US expansion, scale global sales and marketing, advance its AI-first product roadmap, and strengthen integrations with leading CRMs for a more seamless partner experience.
Partnerships drive a huge share of global B2B revenue, yet most teams still manage them with spreadsheets and outdated tools. Introw is changing that with a platform built for speed and simplicity.The team is creating the first truly intelligent partner system, turning partnerships from a ‘nice-to-have’ into a real growth engine. We’re backing them because they move fast and have the ambition to own this category," claims Robert Jäckle, Partner at Visionaries Club.
