Berlin-based startup 7Learnings, which offers AI-powered retail optimization technology, has secured €10 million in a Series B funding round led by Acton Capital, with support from High-Tech Gründerfonds, to expand globally.
- Founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak, 7Learnings develops AI-driven software for retail optimization. The company focuses on helping B2C businesses improve key commercial decisions using data and machine learning.
- The platform uses a machine learning algorithm that forecasts the impact of pricing changes and calculates optimal prices across entire product ranges. It reduces manual processes and improves decision accuracy through automation.
- Beyond pricing, 7Learnings integrates predictive tools for performance marketing and inventory planning. This enables retailers to align pricing, campaigns, and product orders, supporting a more cohesive and efficient retail strategy.
Details of the deal
- The round was led by Munich-based VC Acton Capital. The firm has supported over 100 startups, including global leaders like AlphaSights, Clio, HomeToGo, and Mambu.
“Pricing is one of the most powerful levers for driving profitability in e-commerce. They’ve already established themselves as the market leader in Germany, and we’re excited to support their international expansion,” claims Sebastian Wossagk, Managing Partner at Acton Capital.
- 7Learnings will use the €10 million funding to expand internationally, with a key focus on North America, and to scale its AI platform and global operations.
“We’ve built a profitable business by delivering measurable results for our customers. This investment allows us to bring our technology to even more retailers worldwide, with North America as our next major focus," explains Felix Hoffmann, CEO and co-founder of 7Learnings.
