Illusian is a family office of a Supercell co-founder Ilkka Paananen. The investor supports both for-profit and nonprofit with the goal of raising equality, reducing social exclusion and supporting sustainable investing. Over the years of the Illusian's existence, it has backed brands like a refurbished phone marketplace Swappie, audience engagement platform Hopin as well as the chemtech decarbonization startup Solugen.