AWS GTM Fastlane Series for Startups
Fast-Start Your Year: Build, Market, and Sell with AWS
Join us for an exclusive, invite-only workshop series across NYC, Seattle, and San Francisco where selected startup partners will gain hands-on training to accelerate AWS partnership growth. Walk away with executable strategies based on the latest AWS Startup Partner Summit and re:Invent announcements, master self-service tools for marketplace success, and connect directly with AWS executives and peer startup leaders.
*pending approval of organisersEvent Details
Seattle
January 21, 2026
(half-day workshop)
San Francisco
January 28, 2026
(half-day workshop)
New York City
February 2, 2026
(half-day workshop)
Featured Speakers
Serge Shevchenko
Mgr, AMER ISV Startups, AWS
Krishna C Reddy
Manager, Startup PDM Team, AWS
Thomas Spengler
Startup GTM Partner Leader, AWS
Dona Haj
Partner Dev Specialist, AWS
Marina Novikova
Sr. Partner SA, GSP, AWS
Sreenath Middhi
Sr. Manager - Partner Solution Architects, AWS
Louise Strandoo
Sr. Manager, Business Development, AWS Marketplace, AWS
Mansi Vaghela
Sr. Solutions Architect, Startups, AWS
Brian Murphy
Global Program Owner - AWS Marketplace, AWS
Nate Stecz
Sr. Generative AI Partner Development Manager, AWS
Simran Arora
Seller GTM Manager, AWS
Jeanine Reidel
Principal WW GTM & Funding BDM, AWS
Nick Ramos
Senior Sales Leader, ISV, AWS
Nolan Chen
Partner Solutions Architect, AWS
Vanessa Cordero
Global Program Lead Migrations and Scalable GTM Funding Programs, AWS
Wendi Durin
AMER Tech Partnerships - scale execution, AWS
Keren Blumberg
WW Seller GTM Innovation, AWS
More to be announced
WHY ATTEND
Start the year strong by:
Building on the latest AWS innovations and partner announcements
Marketing your solutions with new tools and funding opportunities
Selling more effectively through marketplace and co-sell automation
Networking with high-performing peers and AWS leadership
Build: Foundation for Success
- Welcome & Event KickoffOpening remarks and program overview
- Startup Partner Summit Build AnnouncementsKiro, GenAI - partner + AWS example
Showcase latest AWS innovations and partner success stories - Partner Revenue Measurement (PRM) FundamentalsUnderstand PRM metrics, reporting, and how to track partnership performance
- Marketplace Feature Adoption (Express Private Offers)Streamlining private offer creation with Express Private Offers to reduce friction and accelerate deal velocity, enabling partners to close transactions faster with simplified workflows
- 40-minute networking lunch with AWS team and peers
Market: Amplify Your Reach
- VOP: GSP Customer Panel/firesideLearn from successful GSP customers about their AWS partnership journey
- MAB & Campaign Codes: Self-Service Fund Requests & TrackingMaster MAB fund request process, campaign code creation, and budget tracking
- Payee Central Deep Dive (MDF): Requesting & Managing Funds IndependentlyNavigate Payee Central for fund requests, approvals, and financial management
Sell: Scale Your Revenue
- MPOP 2.0 Hands-On: Navigating the Platform Without AssistanceHands-on practice with MPOP 2.0 platform for self-service partner operations
- 10-minute networking breakwith refreshments
- Co-sell Automations OverviewUnderstand automated co-sell workflows and PDM collaboration tools
- Enterprise Sales Leadership Q&ADirect access to AWS sales leadership for strategic partnership questions
Networking & Collaboration
- Happy Hour with 3P Partners + Power PlatformBuild relationships with third-party partners and explore integration opportunities