AWS GTM Fastlane Series for Startups

Fast-Start Your Year: Build, Market, and Sell with AWS

Join us for an exclusive, invite-only workshop series across NYC, Seattle, and San Francisco where selected startup partners will gain hands-on training to accelerate AWS partnership growth. Walk away with executable strategies based on the latest AWS Startup Partner Summit and re:Invent announcements, master self-service tools for marketplace success, and connect directly with AWS executives and peer startup leaders.

*pending approval of organisers

Event Details

Seattle

January 21, 2026

(half-day workshop)

San Francisco

January 28, 2026

(half-day workshop)

New York City

February 2, 2026

(half-day workshop)

Featured Speakers

  • Serge Shevchenko, AWS

    Serge Shevchenko

    Mgr, AMER ISV Startups, AWS

  • Krishna C Reddy, AWS

    Krishna C Reddy

    Manager, Startup PDM Team, AWS

  • Thomas Spengler , AWS

    Thomas Spengler

    Startup GTM Partner Leader, AWS

  • Dona Haj, AWS

    Dona Haj

    Partner Dev Specialist, AWS

  • Marina Novikova, GSP, AWS

    Marina Novikova

    Sr. Partner SA, GSP, AWS

  • Sreenath Middhi, AWS

    Sreenath Middhi

    Sr. Manager - Partner Solution Architects, AWS

  • Louise Strandoo, AWS

    Louise Strandoo

    Sr. Manager, Business Development, AWS Marketplace, AWS

  • Mansi Vaghela, AWS

    Mansi Vaghela

    Sr. Solutions Architect, Startups, AWS

  • Brian Murphy AWS

    Brian Murphy

    Global Program Owner - AWS Marketplace, AWS

  • Nate Stecz AWS

    Nate Stecz

    Sr. Generative AI Partner Development Manager, AWS

  • Simran Arora, AWS

    Simran Arora

    Seller GTM Manager, AWS

  • Jeanine Reidel, AWS

    Jeanine Reidel

    Principal WW GTM & Funding BDM, AWS

  • Nick Ramos

    Nick Ramos

    Senior Sales Leader, ISV, AWS

  • Nolan Chen

    Nolan Chen

    Partner Solutions Architect, AWS

  • Vanessa Cordero

    Vanessa Cordero

    Global Program Lead Migrations and Scalable GTM Funding Programs, AWS

  • Wendi Durin

    Wendi Durin

    AMER Tech Partnerships - scale execution, AWS

  • Keren Blumberg,  AWS

    Keren Blumberg

    WW Seller GTM Innovation, AWS

More to be announced

WHY ATTEND

Start the year strong by:

Building on the latest AWS innovations and partner announcements

Marketing your solutions with new tools and funding opportunities

Selling more effectively through marketplace and co-sell automation

Networking with high-performing peers and AWS leadership

Event Agenda

Build: Foundation for Success

  • Welcome & Event KickoffOpening remarks and program overview
  • Startup Partner Summit Build AnnouncementsKiro, GenAI - partner + AWS example
    Showcase latest AWS innovations and partner success stories
  • Partner Revenue Measurement (PRM) FundamentalsUnderstand PRM metrics, reporting, and how to track partnership performance
  • Marketplace Feature Adoption (Express Private Offers)Streamlining private offer creation with Express Private Offers to reduce friction and accelerate deal velocity, enabling partners to close transactions faster with simplified workflows
  • 40-minute networking lunch with AWS team and peers

Market: Amplify Your Reach

  • VOP: GSP Customer Panel/firesideLearn from successful GSP customers about their AWS partnership journey
  • MAB & Campaign Codes: Self-Service Fund Requests & TrackingMaster MAB fund request process, campaign code creation, and budget tracking
  • Payee Central Deep Dive (MDF): Requesting & Managing Funds IndependentlyNavigate Payee Central for fund requests, approvals, and financial management

Sell: Scale Your Revenue

  • MPOP 2.0 Hands-On: Navigating the Platform Without AssistanceHands-on practice with MPOP 2.0 platform for self-service partner operations
  • 10-minute networking breakwith refreshments
  • Co-sell Automations OverviewUnderstand automated co-sell workflows and PDM collaboration tools
  • Enterprise Sales Leadership Q&ADirect access to AWS sales leadership for strategic partnership questions

Networking & Collaboration

  • Happy Hour with 3P Partners + Power PlatformBuild relationships with third-party partners and explore integration opportunities

Join us for this half-day event of interactive workshops, with a total duration of 5 hours.

Request access to our invite-only events designed to fast-track your AWS partnerships and marketplace growth

*pending approval of organisers